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H&M Pure Radiance Powder Blushers – Worth the Hype?

H&M Pure Radiance Powder Blushers

H&M Pure Radiance Powder Blushers

When it comes to trying new brands, I’m pretty much guaranteed to reach for blushes, bronzers, or brow products. Maybe BB creams as well. BBBBbbb. These are products that I use on the regular, so I know that if the formula and colour are right, I’ll get use out of them. They could still be duds, but I’ll know that there was, at some point, a hope.

Before I jump in, let me say: H&M does not currently offer online shopping for Canada-based customers. I found these blushes at the newly renovated H&M at the Eaton Centre, which has a full beauty display on the lower level. Do you know of other good beauty sections at H&Ms across Canada? Let me know in the comments.

It was no surprise that my first foray into H&M beauty would be laser focused in the blush category, especially since they seem to be raved about in many an H&M makeup roundup. The H&M Pure Radiance Powder Blushers ($13 CAD) come in a hexagonal black, gold, and cream plastic compact (no mirror here) and contain 5g of product. I picked up Coral, Brown Sugar, and Apricot (on clearance for $5!).

H&M Pure Radiance Powder Blusher in Coral

H&M Pure Radiance Powder Blusher in Coral

H&M Pure Radiance Powder Blusher in Brown Sugar

H&M Pure Radiance Powder Blusher in Brown Sugar

H&M Pure Radiance Powder Blusher in Apricot

H&M Pure Radiance Powder Blusher in Apricot

The H&M Pure Radiance Powder Blushers derive their radiant quality from a healthy amount of fine shimmer, which seems to be variably distributed across the different colours. Coral seems to be the most glittery, whereas Brown Sugar and Apricot have more of a sheen effect.

I’ll get right to the point — these blushes are really lovely. The powders are very buttery and blendable, and have the right amount of pigment for a blush.

H&M Powder Blushers swatches. L-R: Coral, Brown Sugar, Apricot.

H&M Powder Blushers swatches. L-R: Coral, Brown Sugar, Apricot.

Are these blushes worth the price tag? I tried to find a comparable blush price and they are about on par with the more expensive drug store blushes. In fact, the only blush I found that seems to have a similar price per gram is the Cargo Cosmetics Swimmables Water Resistant Blush (11g for $29). There’s no comparison when looking at brands like e.l.f. and Milani, both of whom sell amazing blushes for under $10.

I love the blushes I chose, but I was a little disappointed by the shade range which seemed to include about 10-12 very similar pink/peach shades, with a couple of darker purple tones mixed in with the collection. I can give a pass to limited shade ranges where there are only 4-5 shades, but if you’re going to make a collection of 16 blush colours, why not really do a little bit of everything?

I think these blushes would be more fairly priced at $9-10 CAD. The compact packaging is unique in its design but feels very flimsy, lightweight and cheap. The hexagonal shape does bring a lot of interest but also leads to bulky packaging that isn’t necessary for the pan size.

Coral, Brown Sugar, and Apricot have definitely satisfied my interest in H&M Beauty. I will happily continue using these products but not sure I feel compelled to pick up any more shades.

Have you tried anything from the H&M Beauty line? Let me know in the comments below!

June 5, 2016
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