When it comes to trying new brands, I’m pretty much guaranteed to reach for blushes, bronzers, or brow products. Maybe BB creams as well. BBBBbbb. These are products that I use on the regular, so I know that if the formula and colour are right, I’ll get use out of them. They could still be duds, but I’ll know that there was, at some point, a hope.
Before I jump in, let me say: H&M does not currently offer online shopping for Canada-based customers. I found these blushes at the newly renovated H&M at the Eaton Centre, which has a full beauty display on the lower level. Do you know of other good beauty sections at H&Ms across Canada? Let me know in the comments.
It was no surprise that my first foray into H&M beauty would be laser focused in the blush category, especially since they seem to be raved about in many an H&M makeup roundup. The H&M Pure Radiance Powder Blushers ($13 CAD) come in a hexagonal black, gold, and cream plastic compact (no mirror here) and contain 5g of product. I picked up Coral, Brown Sugar, and Apricot (on clearance for $5!).
The H&M Pure Radiance Powder Blushers derive their radiant quality from a healthy amount of fine shimmer, which seems to be variably distributed across the different colours. Coral seems to be the most glittery, whereas Brown Sugar and Apricot have more of a sheen effect.
I’ll get right to the point — these blushes are really lovely. The powders are very buttery and blendable, and have the right amount of pigment for a blush.
Are these blushes worth the price tag? I tried to find a comparable blush price and they are about on par with the more expensive drug store blushes. In fact, the only blush I found that seems to have a similar price per gram is the Cargo Cosmetics Swimmables Water Resistant Blush (11g for $29). There’s no comparison when looking at brands like e.l.f. and Milani, both of whom sell amazing blushes for under $10.
I love the blushes I chose, but I was a little disappointed by the shade range which seemed to include about 10-12 very similar pink/peach shades, with a couple of darker purple tones mixed in with the collection. I can give a pass to limited shade ranges where there are only 4-5 shades, but if you’re going to make a collection of 16 blush colours, why not really do a little bit of everything?
I think these blushes would be more fairly priced at $9-10 CAD. The compact packaging is unique in its design but feels very flimsy, lightweight and cheap. The hexagonal shape does bring a lot of interest but also leads to bulky packaging that isn’t necessary for the pan size.
Coral, Brown Sugar, and Apricot have definitely satisfied my interest in H&M Beauty. I will happily continue using these products but not sure I feel compelled to pick up any more shades.
Have you tried anything from the H&M Beauty line? Let me know in the comments below!