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Product Reviews

Anastasia Brow Wiz VS. Sephora Retractable Brow Pencil


Here we go! Welcome to Part 3 of my brow showdown series, where I compare the Sephora Collection Retractable Brow Pencil in Midnight Brown ($16 CAD) to the Anastasia Beverly Hills Brow Wiz in Dark Brown ($27 CAD). The ABH Brow Wiz has been my favourite brow product for some time. Unfortunately, the packaging keeps breaking, which renders its dual-ended design all but useless. I’ve been on the hunt for a dupe that offers comparable colour, texture, and pigment in a package that lasts for the life of the product.

Catch up on the series:

Part 1: Anastasia Brow Wiz VS. NYX Micro Brow Pencil
Part 2: Anastasia Brow Wiz VS. Colourpop Brow Pencil
Part 4: Anastasia Brow Wiz VS. Hourglass Arch Brow Sculpting Pencil

Before we discuss the Sephora Collection Retractable Brow Pencil, let’s review the pros and cons of the ABH Brow Wiz.


  • Smooth application
  • Perfect level of pigmentation for a natural looking brow (can be built up for greater intensity)
  • Long-wearing formula
  • Double ended packaging includes spoolie to brush product through brows
  • Line features extensive shade range


  • Packaging cracks and breaks easily (my spoolie has broken off of three different pencils and I ended up buying a MAC 204 brush, which defeats the purpose of a dual-ended brow product; the caps also crack and do not stay on the pencil or spoolie securely over time)
  • Considering unreliable packaging, price is a bit high ($27 CAD)

How does the Sephora Collection Retractable Brow Pencil in Midnight Brown measure up?

I’ll cut right to the chase: this one’s good. Out of all the brow pencils I’ve tried, the Sephora Collection Retractable Brow Pencil feels the closest to the ABH Brow Wiz in terms of texture. The colour isn’t quite as deep as the Brow Wiz, but the overall effect is similar enough that it doesn’t bother me.

L-R: Hourglass Arch Brow Sculpting Pencil, Sephora Collection Retractable Brow Pencil in Midnight Brown, Colourpop Black N’ Brown Pencil, NYX Micro Brow Pencil in Espresso, ABH Brow Wiz in Dark Brown.

You can see that the point on the Sephora pencil is just as fine as the NYX Micro Brow and the ABH Brow Wiz.


Oddly, the swatch of the Sephora Collection brow pencil seems to lean warmer than the swatch of the NYX brow pencil, but IRL I find the Sephora pencil to be cooler and a little darker.

Where packaging is concerned, I feel a little meh. Like the Colourpop brow pencil, the Sephora pencil has one opaque cap and one clear cap, so you’ll know which one goes where when you’re done with it. But this “spoolie”… what even is this? Why not put a normal spoolie instead of this lame-o comb thing? It definitely brushes through the brows to put your hairs in place, but it’s not dense enough to soften the lines of the product. It’s also difficult to clean (as you may be able to see).


The Sephora Collection Retractable Brow Pencil comes in a close second to the Anastasia Beverly Hills Brow Wiz. While I love the application of both products, I prefer the colour of Brow Wiz in Dark Brown. Both have comparable deficiencies with their packaging.

The Sephora Collection pencil is $16 CAD, just $1 more than the NYX Micro Brow Pencil if you’re buying from Shoppers Drug Mart.

The next and final instalment of this brow showdown series will focus on the Hourglass Brow Arch Sculpting Pencil. Stay tuned!

What do you think?

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