Browns, neutrals, and oranges have ruled the cosmetics roost for so long, it’s no wonder I find myself completely drawn to the emerging trend of pinks, lilacs, and iridescent tones, especially on the eyes. I love the effortlessness with which you can play with these unexpected hues; no need for an arsenal of brushes or transition shades or micellar water on cotton buds. Just swipe over the lid with your finger, and voilà!
Here’s a roundup of my favourites, from soft ballet pinks to strong, iridescent periwinkles.
Fenty Beauty Killawatt Foil
For an icy look, I reach for this compact duo in complementary shades. Sweep 7DAYWKND over the lid, and add Poolside to the outer corner and lower lash line for dimension. The formula is creamy, pigmented, and long wearing.
Glossier Lid Star
Slip and Lily
For sheer and budge-proof wear, try Lid Star. You can build it up for a fully metallic effect, but I love wearing a thin layer all over. I think this formula actually irritates my eyelids – so while I don’t reach for these often, I do love the look. If your skin isn’t as sensitive as mine, you’ll love the soft tones and sheer, long-wear shimmer. (I love the shade Moon, too).
BITE Beauty Prismatic Pearl Multistick
Where would I be without Pink Pearl? This is one of my favourite products of the entire year. When Prismatic Pearl Multisticks first launched, you couldn’t tear Oyster Pearl from my hands, but before long I was crushing on pink everything, so — Pink Pearl it is. I love swiping this on my lids and cheeks for a multidimensional, monochromatic look. Don’t expect locked-in colour. This formula stays creamy for a glossy finish; I just intermittently dab creases away with my fingers.
Colourpop Pressed Powder Shadow
This icy lavender leans silver, making Glossier’s Lily and Fenty Beauty’s 7DAYWKND look downright pink — perfect for a cool-toned, metallized eye. I love the formula of Colourpop’s single shadows — they’re creamy, pigmented, and you don’t have to worry about their lifespan to the same degree as with their Super Shock Shadows. (Bonus silvery shade pictured: Beam Me Up. Doesn’t seem to be available anymore!)
When shopping for Colourpop in Canada, be aware that you may be dinged with additional duty fees, usually calculated as a percentage of your total spend. I personally have never been charged duties, but I know of several people who are hit with extra fees every time.
This pot of sparkle is available in just one shade, but what a shade it is. Its pink-violet base is speckled with blue, gold, and silver shimmer, for a truly unique holographic finish. You can use this on the cheeks and lips as well, but the formula is rather dry and dusty – I stick to applying over a cream base on the eyelids.
Have you fallen in love with pink and lavender eye looks? Share your favourites in the comments below!